I'm a Product Designer
at HubSpot
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I have worked as a designer for over 14 years in a variety of products and services, leading projects from the briefing stage through to delivery, for international and Irish companies: HubSpot, Viasat, 3D4Medical, Google, Dell, 3, AXA Insurances, amongst others.
I strive for human-driven design that serve people’s needs and goals and I work with agile methodologies, in collaboration with diverse teams of people.
I have a background in Communication, with specific knowledge and experience on UX and Product Design. I'm particularly interested in the interplay between Design and Business and how design skills can help develop business strategy to understand the wider system and assist in the planning and decision-making (are we building the right thing? how will it affect people?), communicating complex concepts with concrete designs, validating hypothesis and learning by prototyping and testing.
'I believe in the concept of intrinsic motivation, things are worth doing for their own sake.’
I'm constantly developing my creative process of exploration and analysis to channel my curiosity so that it leads to creativity and innovation. 
There are 2 things that I seek most in the workplace: the chance to explore ideas that improve people's lives, and conduct that exploration alongside other people who share my excitement. 
My ability to network and match the communication styles of my audience means that even as I explore new challenges on my own, I am able to work with others, explore others’ perspectives and glean new insights into the project. 
I can apply logic to human interactions and networks and merge broad interests incorporating other studies into typically disassociated fields. I've a strong interest in design theory and cognitive psychology, and the role designers have as choice architects influencing people's lives. 
I love story-telling and illustration. I find it a powerful way to move from abstract concepts to concrete ideas that people can align to. It's really helpful during workshops and meetings!
Aurora - Portrait illustration
'Aurora represents an extremely rare breed. She not only can create and design solutions that bring genuine value to her customers, but she can stand toe-to-toe during a consultation with virtually anyone.
Add to this Aurora's ability to manage people and her enthusiasm, drive, and communications skill… you can see why Aurora is very highly regarded by her colleagues and customers.'
Paul Byrne, CEO, PBXwall
Experience
14+ years
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I've worked as a designer for over a decade. The past 4 years I've focused on all areas of Product Design. My experience includes:

LEADERSHIP

I believe we all have unique skills that deserve to be nurtured. I love using my enthusiasm and energy to bring people together and lead them to be the best that they can be.
My background as a generalist designer, combined with time spent focusing on business analysis and interaction design, helps me see services and design challenges more holistically. I can bring together specialist skills and build empathy in the team, connect dots in complex problems and seek ways to apply broad design thinking to support the team.
In my current role I influence design thinking across the business, driving organisational transformation initiatives by organising and facilitating training sessions, design thinking workshops and other productive thinking activities.

DESIGN
I lead teams in all areas of the product design cycle: observation, idea generation, prototyping and testing:
• Organising and facilitating Design Thinking workshops.
• Developing empathy with people, whether they are internal or external customers.
• Incorporating customer insights & technological advancement to the roadmap.
• Developing design artefacts: maps, use cases, interaction flows, prototypes...
• Working closely with feature teams to ensure successful & timely delivery.
• Presentation of products or processes to internal or external stakeholders.
• Continuously improving operational processes.
Education


MSc Creative Digital Media (2011-2013)
Dublin Institute of Technology (Ireland)
1st Class Honours

MA Multimedia Communication (1999-2004)
Complutense University, Madrid (Spain)
1st Class Honours

BA Visual Communication (1999-2004)
Complutense University, Madrid (Spain)
Academic Excellence Award
Contact

If you'd like to get in touch, you can send me an email to:
auropm@gmail.com
or call me on:
+353 (0) 87 256 2473
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